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    • CommentAuthormikeejones
    • CommentTimeFeb 20th 2014
    This year is a big one for mobile marketing. 2014 is the year that mobile
    devices are set to surpass the number of PCs. All the numbers seem to point
    to a mobile takeover. While just a few years ago, nearly all web traffic
    originated from a PC, now nearly half originates from a smartphone or

    Despite the promising numbers, there are still many marketers and small
    business owners that are hesitant to jump on the mobile bandwagon. Perhaps
    they think mobile is a fad just passing through or that only a small
    percentage are using it. All evidence is to the contrary. Mobile is here to
    stay and will only continue to increase in popularity.

    Though mobile continues to grow in popularity, businesses aren't investing
    a lot into mobile ad spending. One report found that mobile only accounts
    for 1% of ad spending compared to print's 25%. It seems that marketers and
    business owners have some catching up to do.

    Get with the program

    Mobile is a totally different medium that television, radio, and print. In
    these other mediums, it's enough to just show off a product or service.
    With mobile it gets trickier. Thanks to smartphones' ability to keep people
    connected to the internet anywhere in the world, mobile shoppers are more
    savvy than their non mobile counterparts. They know how to comparison shop
    and frequently use their phones to shop online even while in a store.

    Marketers and business owners looking to break into mobile marketing need
    to know a few things about the mobile shopper before jumping in. Because
    they are informed shoppers, the focus of mobile marketing needs to be
    getting the relevant information to mobile users. That information should
    be easily accessible.

    Mobile customers are typically looking for fast answers. And when they find
    what they want, they're going to complete the purchase quickly. Usually
    within the hour. Mobile marketers should make sure that contact information
    is easy to find on mobile websites so mobile shoppers have no trouble
    finding the business.

    Some mobile tips

    Here are a few mobile marketing tips to get you started:


    Mobile is about diversity. There are dozens of mobile tools out there to
    help you succeed. Don't limit your strategy to one or two of them. Combine
    different mobile marketing elements to create the best mobile marketing
    campaigns. Use SMS, mobile websites, push notifications, etc...

    Don't forget quality. Just because mobile is a very successful marketing
    medium doesn't mean you can put out mediocre content. If you're going to
    invest money in mobile marketing, make sure you're using creating
    worthwhile content. Remember the mobile shopper isn't a sucker

    Keep innovating. Perhaps more than any other marketing channel, mobile
    changes from day to day. Unless you continue to innovate and stay in the
    loop with advancements in the industry, you'll quickly stand out as being
    old fashioned

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